Giant’s response to GM ad – photo found on reddit.com – view full size. Thanks to James D. Schwartz from theurbancountry.com for sharing this, a similar style blog but based in Toronto. Giant Bicycles has responded to GM’s anti-cycling advertisement by coming up with an ad of their own. It reads:
“Reality DOES Suck. Luckily bicycles don’t… In fact it’s the best thing you can do to save hundreds… even thousands of dollars a year. It doesn’t matter if you’re in college, young, or old. The only thing you have to lose is some weight.. and the burden of fuel prices”.
The ad compares the price of a Giant bike ($420) to a $27,300 Chevy truck as well as highlighting the annual fuel cost for the truck ($3,600). The ad doesn’t even need to mention the insurance costs, parking costs, depreciation, repairs, registration, or maintenance. Or the fact that Americans work 2 hours each day just to pay for their cars.
“Stop driving.. start pedaling.”
Here is a copy of the original advertisement that this advertisement was a response to:
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also this: http://bikeportland.org/2011/10/11/gm-ad-urges-college-students-to-stop-pedaling-start-driving-60399
ReplyDeleteI wonder where in the course of human evolution did we decide that driving automobiles everywhere was the highest stage of human development. It makes me happy to see others challenge that notion! :)
ReplyDeleteAwesome. This reminds me of a post I read on BikePortland.org a while ago. Zipcar ran an ad campaign "Sometimes you just need a car", and showed a guy riding a bike with an arm full of papers. Someone created a response ad "Sometimes you just need some panniers". Pretty brilliant.
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I completely agree. Cars are so overrated.
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